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Girl’s Guide to Surviving Football Fever
It’s football season, and if you’re like me you may have noticed that any romantic dates with your fella on Sundays have dropped from your calendar. Or maybe you’ve joined Facebook groups like this...
View ArticleThe TENTACULAS of Transmedia Storytelling
I live in a story world and I am the Hero and the Princess. Each and everyday I am creating and sharing my life with the world around me. I blog, I tweet, tumbl, and make short films to express...
View ArticleGame of Networks
Approximately five years ago, a television announcement rocked my world. The rights to one of my favorite fantasy novels (yep, I said it) were bought by HBO. I practically threw a parade, and I hate...
View ArticleCreating Experiences vs. Selling Music (Part 1)
From mixtapes to Facebook listening parties, bands and artists alike are doing more and more to capture fans’ attention online with the hope that it will turn into album sales. As cd purchases continue...
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Taking a Look at MTV’s 2011 VMA Social Campaign
Last year was a great year for awards shows, which had been showing a decline in viewer interest in recent years. Social media added a new dimension of real-time excitement unprecedented in the...
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Is this truly organic?
Prior to coming to Big Fuel as a Content Director, I used to work on social video for two major brands, ESPN and Red Bull Media House. During my time there we used to push our video content online and...
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The Most Sought-After Wizard in Tomorrow’s Advertising?
When I got into this business, a friend suggested I read Ogilvy on Advertising, the industry insights of a man who had been described as “the most sought after wizard in today’s advertising.” I don’t...
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Facebook vs. Hoarders
People like to collect things. They collect baseball cards, furniture, mugs, flags, comic books, Star Wars action figures and a number of other items you may not consider having in your house. Shows...
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Is Facebook Losing Its MOM-entum?
Recently I received concern about a few bloggers whom I recommended to someone for a program. Many of the moms I am a friends with, or who are renown in the mom social circles, don’t have big Facebook...
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Facebook is not going to eat your children.
It has been rumored that Facebook is going to allow children under the age of 13 to become legal members of the social media site. It is estimated that there are already 7.5 million underage current...
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Why I’ll Buy a Newcastle
I enjoy beer. I’m certainly no connoisseur (nor could I spell that word without the help of my friends, Red Squiggly and Right Click), but I’m glad to pay a couple extra bucks for the good stuff. That...
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